Tips for Logo/Brand Protection

Good morning followers, we here at Flight Reach Productions hope everyone is staying warm and avoiding the sicknesses going all around. Just how you must take care of wellness it is important to take care of your businesses image. Today we are sharing a few thoughts on what we recommend for logo development and how to easily protect a business’s brand with.

Logos assist in the physical presence and foundation of a business’s products and/or services. As we all know, industry symbols raise brand awareness. Therefore, it is critical for the designs of company logos to be recognized immediately with positivity by audiences and/or consumers. To help control the perceptions a tad bit here is some food for thought from Flight Reach Productions. The logo should correlate with the company and ready to rebrand continuously. There should be clarity and the possibility of a secondary logo for embroidered branding purposes. Lastly, sponsorships and individuals whom wear and/or promote the business with the assistance of the company logo should be thought out carefully.

Correlating a logo for a business takes creativity, time, energy, and a lot of dedicated effort. It can be difficult to design an image that best suits the industry. Images sometimes become too misleading which strays away from the message and purpose of the business. The image should appear clear and quickly associated with the business. Be selective on the template choices and asking other professional’s opinions, who are familiarized with branding strategies, will lead to a productive choice. If there are other images on the table that are difficult to say no to pertinently, then save them for future rebranding purposes or as an additional embroider option(s).

Embroidery can be a tricky thing when it comes to logo design on clothing and accessories. Too much detail in an image will result in a messy and near impossible embroidery. Whether it is possible or not, if the details are too close in proximity, the image will appear messy and unrecognizable. This defeats the entire purpose of a logo and branding development factors. One resolve that many companies resort to is creating a secondary logo. If in the case the original logo has too much detail the secondary logo can be scaled back for embroidered purpose without losing its full originality. With that said there are also businesses that create a whole new image for employees and consumers to wear.

Positive representation is important for small businesses, especially when the largest advocates are not just the consumers but the employees as well. It is important to have a separate image of clothing for employees than that of consumers. There is no need to change the embroidered logo, however there needs to be recognition between a knowledgeable employee and a consumer enjoying the product. Business owners should be proactive in protecting the brand name and have an agreement with employees about when and where company clothing is acceptable to avoid negative representation in an unanticipated manner.

Correlating logo design, effective embroidery, and positive representation have leading roles in the success of a business’s brand. Flight Reach Productions creates designs with a variety of templates to help business owners have more than one option to consider. This can lead into creating a secondary logo for embroidery and/or future rebranding purposes. Flight Reach Productions puts in valuable knowledge and expertise when creating a new logo or helping rebrand a company. If you are ready to create a logo or begin a rebranding strategy we can have templates ready to be reviewed in a day. Contact us to arrange a consult over a cup of coffee in this cold and icy weather.